Talk about some clever marketing. I love this idea from Cool Haus- a mobile ice cream stand that serves just ice cream sandwiches named after mid-century design icons-founded by two former architects. Yes, I am a nerd, but fortunately so are a lot of other people! Here is a link to the Dwell Magazine article...
"...Natasha Case and co-founder Freya Estreller have an ice cream truck that travels around and alerts potential customers to its whereabouts via Twitter. They offer five prefab flavors: Frank Behry, Mintimalism, Mies Vanilla Rohe, Richard Meyer Lemon Ginger, and Oatmeal Cinnamoneo. Their website has the "plans" for each, so you can see what your cookie and filling will consist of."
Plus, that seems like a really creative use of Twitter, something I'm still getting the hang of! Love it!
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