I recently designed a logo for a client that went through quite a progression from beginning to end. I wanted to share a peek at the creative process behind a logo design...
Of the original concepts, these two were the client's favorites so we went from there...
They became combined into this version, with a simplified color palette:
This version seemed a little too flat, so I dove in a little deeper to add visual interest and complexity into the design, while keeping the same basic message:
Here is the final version. We went back to a wider range of colors within the same family, and incorporated a more complex design while still invoking the feeling of a community.
